Saxophone Sound
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 Trail of Tears by Billy Ray Cyrus CD Jan 2004 Mercury  US $.99
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 Get a Grip by Aerosmith CD Jan 1993 Geffen US $.99
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 Spellbound by Paula Abdul CD May 1991 Virgin US $.99
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![Shiver ECD] by Jamie Country ONeal CD Oct 2000 Mercury Nashville](http://www.saxophone-place.com/images/e/200761379702_0.jpg) Shiver ECD] by Jamie Country ONeal CD Oct 2000 Mercury Nashville US $.99
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 Time Love Tenderness by Michael Bolton CD Apr 1991 Columbia USA US $.99
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 Times Up by Living Colour CD Aug 1990 Epic USA US $.99
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 Heart in Motion by Amy Grant CD Mar 1991 AM USA US $.99
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 Heart Soul A Voice by Jon Secada CD US $.88
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Time Out
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Katy Lied
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Jazz Samba
Sale Price: $18.98 |
![Kenny G: An Evening of Rhythm Romance [Blu-ray]](http://www.saxophone-place.com/media/images/i/41QVyoEooWL._SL75_.jpg) |
Kenny G: An Evening of Rhythm Romance [Blu-ray]
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Moscow on the Hudson
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WHY DID JINGLES SOUND LIKE THAT?
Everyone is familiar with jingles from radio commercials and television and radio advertising.
The simple answer to "Why did jingles sound that way?" is that the men who wrote them -- and they were men, primarily -- came from the Big Band tradition.
People such as Tom Merriman, founder of CRC and partner in TM Productions; Bill Meeks, president of PAMS; Jodie Lyons, arranger/singer at Futuresonic and later PAMS; Euel Box, PAMS writer; Paris Rutherford, Spot Productions writer; and Bob Piper, musical director of PAMS from 1967 to 1973 were just a few of those who influenced that sound. Each of these gentlemen was an arranger for big bands prior to tackling jingles.
Virtually all the instrumentalists, singers and arrangers who labored on ID jingles in the 1960s had some sort of big band background. Many of them learned to sight read music while they mastered dance band instruments.
When I spoke with many of the original singers, they told me their influences had been the great vocal groups of the past, including the Four Freshmen, The Modernaires, Mel Torme's Mel-Tones and the Hi-Los.
If you like jingles and are unfamiliar with these names, I suggest you check them out now that labels are re-issuing older material on CD. Also keep an eye out for Take Six and also Singers Unlimited, two later groups that followed that tradition. You'll be glad you did.
OUT OF STEP WITH TIME
Thus, the jingles of the 1960s didn't necessarily sound like what was popular on the radio at the time.
Oh, there were efforts to be more contemporary. Jingles of the time retain echoes of Carlos Jobim's bossa nova rhythms, the Beach Boys' guitar work, Sergio Mendez's wonderful Latin sounds and Herb Alpert's brass.
In the early '70s, the blended and overdubbed vocal style of the Carpenters and the brass and percussion of Chicago, Blood Sweat & Tears and Chase began to filter into the creative mix.
But even today, jingles are brassier and have fatter vocals than anything else on the air. It's pretty rare to hear a song on the radio with 5-voice or 7-voice vocals.
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